Lead — Product Designer
ex Senior Digital Art Director

Definitely a Digital Experiences Lover

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I'm Justine Bayart,

I'm a digital expert: digital products, websites and mobile applications, user interfaces, brand identities, design team support.

I have been designing for 15 years: 4 years for a kids group, 7 years in digital agencies, 4 years as a freelancer for start-up, agency and advertiser.

Projets

Adeo

Making life easier for professional customers. Support the transformation of in-store sales.

Adeo's mockups

ROLES

Senior Product Designer

PROJECTS

Since a year I work as a Senior Product Designer at ADEO company for professional customers. My initial mission: level up 4 digital products. I'm doing it by improving UX, UI, research and applying necessary changes from the official UX workflow. In this everyday work life I design journeys, mockups, prototypes, I also conduct interviews and user tests.

CLIENT

VISIT ADEO.COM

Dartagnan

Innovative email campaigns by the best email builder

Mockup Dartagnan

Roles

Lead Designer,
Product Designer

Projects

For over a year I was Lead Designer on the email campaigns and Product Designer on the email builder. I created innovative campaigns or redesigned campaigns to improve their efficiency. I was an impact maker for key account customers like L'Oréal, Leboncoin, Lacoste, Dior, Club Med. I also helped to design the email builder product; user feedbacks, new features, design system... With one goal: to remain among market leaders.

Client

Benefiz

Social benefits for employees, good for business growth

Mockup Benefiz

Roles

Lead and Product Designer,
Design and Product Ambassador

ProjectS

For more than two years I joigned the start-up to maximize the value of employee benefits and business growth. We created a digital product from scratch made for brokers, HR and employees with strong business challenges. A mobile application and a website have been created at the same time. The biggest challenge: master the domain of social benefits in order to integrate it as a product in an innovative solution. My role was also to promote product design in a resolutely tech start-up, an internal challenge.

Client

Ba&sh

Commit users by redesigning the international e-commerce responsive website

Mockup Bash

RoleS

Senior Digital Art Director,
User Experience,
Team Leader

Project

How to accelerate the Ba&sh international deployment by redesigning their e-commerce website? How to go from a functional e-commerce website to a brand platform reflecting Ba&sh values? How to be closer to their users? I was the pre-sale Lead (UX, Art Direction, photographer's guidelines, new features, customer presentation...) and have been the Lead during all this project by supporting a design team.

Client

ENGIE

Becoming an actor of change by redesign the brand platform

Mockup Engie

RoleS

Senior Digital Art Director,
User Experience

Project

The challenge: design a responsive brand platform so that ENGIE is seen as an actor of change towards ecological transition. ENGIE wants to be seen as a daily partner. We worked on how to prove their ambition. Being a digital example became obvious. This project was made few years ago and we were already trying to be eco-responsible at a digital level; a big leap into the unknown.

Client

15 years of collaborations

Autres projets
Illu luxe

LUXURY

Printemps Maison
Club Med
Givenchy
Mini
Maison Michel

Illu mode

FASHION

Ba&sh
Monoprix
Ellos
La Halle
San Marina

Illu alimentaire

FOOD

Starbucks
Grand Frais
Brioche Dorée
Carrefour
Chronodrive

Illu banque

ENERGY & BANK

Total
ENGIE
Monabanq

Illu sport

SPORT & GAMES

Salomon
Courir
Picwictoys

Illu energie

SOCIAL & CUSTOMER SERVICE

Benefiz
Instaply
Dartagnan